Car buyers are well and truly out in force looking for a great deal.
So how visible are your business and retail offers?
In a very tough month for Australian consumers, carsales served over 27.3 million sessions in January 2020 – up 5% on January 2019.^
Given extra leisure time and OEM campaigns that see a traditional influx of buyers to carsales.com.au during the summer months, now is the time to ensure that your business is highly visible in front of the largest and engaged audience of car buyers in Australia.
And buyers are extremely open to influence. On average, buyers on carsales undertake 32 views of 8 different models that encompass 5 different brands – providing you with plenty of opportunity to funnel buyers towards your inventory and website.
So if you’re contemplating print, radio outdoor or social media spend to grow awareness of your business or retail offers, here are five reasons why you should invest in carsales Media:
5 reasons to invest in carsales Media for better advertising results
1. carsales Media ensures you reach genuine in-market car buyers
The contextual environment of carsales has proven to be 50% more effective across key campaign metrics.
2. carsales Media spotlights your business to car buyers 24/7
52% of sessions and 47% of enquiries on carsales occur outside of traditional 9am – 5pm business hours.
3. carsales Media is designed for maximum impact and engagement on mobile
Almost 60% of buyers use a mobile for research during their car buying journey.
4. carsales Media empowers you to pinpoint your target audience – at scale
Over 3.5m unique buyers visit carsales per month, spending more than 40 minutes.
5. Accurate reporting keeps you in complete control of your investment
carsales Media tracks impressions, clicks and engagement rate.
Achieve better advertising results
Increase awareness of your business and retail offers with carsales Media
Sources:
^ carsales internal data, January 2019 – 2020
1. The Power of Context whitepaper, 2016
2.carsales internal data, October 201.
3.https://www.thinkwithgoogle.com/intl/en-aunz/consumer-insights/consumers-take-the-wheel-how-digital-is-changing-the-australian-auto-industry/
4.Nielsen monthly tagged DCR, August 2019