THE POWER OF CARSALES CONTENT
TURNING BROWSERS INTO BUYERS
The evaluation stage has never been more important. It's where long lists become short lists and where decisions are made.
The mid funnel is where browsers become buyers. It’s where new, used and demo cars are all on the table. And at the centre of all this action is carsales.
BE AT THE CENTRE OF THE ACTION
WHEN AUSTRALIANS
THINK CARS,
THEY THINK CARSALES.
per month¹
our closest
competitor¹
each month¹
our closest
competitor¹
looking to buy
new, prefer to
visit carsales²
as OEM sites & 5.5x more than our
closest auto
competitor²
WE ARE THE LARGEST AND MOST
ENGAGED CAR DESTINATION IN AUSTRALIA
Sources: ¹Nielsen DCR Monthly, October 2019, comparing against the closest pure auto competitor. ²Nature research, carsales Brand Health July-September 2019 Report
WE'RE THE JAM
IN YOUR DONUT
We put that bit extra into carsales, with over 225 STORIES AND 30 VIDEOS created every month by our trusted new car experts. Delivering localised content, across multiple channels at the moments that count.
WE'RE THE FORTUNE
IN YOUR COOKIE
Now more than ever, more Australians turn to our content to dream, discover and compare new cars.
WITH 9 IN 10 CONSUMERS AWARE OF CARSALES CONTENT³, THEY MAKE UP ALMOST 2 MILLION CONTENT SESSIONS A MONTH⁴.
WE'RE THE MEAT
IN YOUR PIE
Our content is proudly Australian, geared towards everyday Aussies of all different life stages. With a team of easy going and highly experienced content creators, we know what Aussies want to watch and need to hear.
BE THE DECIDING FACTOR
BUYERS ON CARSALES ARE STILL UNDECIDED AND
OPEN TO INFLUENCE
EXPLORING
8 MODELS AND
5 MAKES ACROSS
3 SEGMENTS⁵
REACH AUSTRALIANS HUNGRY FOR MORE
On top of a highly engaged audience, carsales provides a HIGHLY CONTEXTUAL ENVIRONMENT for browsers looking for their next car.
Auto brands advertising on carsales have seen positive shifts in brand metrics (50% increase in active recommendation⁶).
WHY WOULDN'T YOU WANT TO BE AT THE CENTRE OF IT?
Source: ⁶carsales The Power of Context whitepaper, November 2016CARSALES CONTENT IS ASSOCIATED AS
CARSALES CONTENT
IS THE MOST
TRUSTED 
7 IN 10
consumers associate carsales with building their confidence in vehicle knowledge
AND 65% OF CARSALES CONSUMERS
USE CARSALES CONTENT AS A TOOL THROUGHOUT
THEIR NEW CAR BUYING JOURNEY⁹
Source: ⁹carsales Loop, COTY survey, March 2018
CONSUMERS WHO HAVE READ CARSALES CONTENT ARE
MORE LIKELY TO TAKE ACTION THAN THOSE THAT DON'T
conducted10
details pages10
submitted10
AND WITH ALL
THIS ACTION
CLOSES
THE LOOP
WE'RE NOT JUST THE
NO. 1 PLACE TO FIND CARS
WE'RE THE NO. 1 PLACE
TO FIND CAR BUYERS
READY TO MASTER THE MID-FUNNEL?
TOGETHER, LET’S CREATE A PLAN TO TURN BROWSERS INTO YOUR NEXT NEW CAR BUYERS.